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Materi Kuliah Pemasaran Jasa March 21, 2016

Posted by Musthofa Hadi in Service Marketing.
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Berikut adalah materi-materi pengajaran saya di mata kuliah Pemasaran Jasa:

  1. Dinamika Pemasaran Jasa
  2. Pemasaran Jasa dan Pemasaran Relasional
  3. Segmentasi, Targeting, dan Positioning Jasa
  4. Mengelola Lingkungan Jasa
  5. Strategi Produk Jasa
  6. Strategi Harga Jasa
  7. Strategi Distribusi Jasa
  8. Strategi Promosi Jasa
  9. Strategi SDM dalam Pemasaran Jasa
  10. Manajemen Kualitas Jasa
  11. Kepuasan dan Loyalitas Pelanggan Jasa
  12. Pemulihan Layanan dan Penanganan Komplain Pelanggan Jasa.

Referensi:

  • Tjiptono, Fandy, 2014, Andi.
  • Lupiyoadi, Rambat, 2013, Salemba Empat.
  • Ririn dan Mastuti, 2011, Ghalia.

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